Best Landing Page Design Tips from the Pros

What makes the best landing page design? Is there a particular formula to make sure that each and every one of your landing pages will provide the maximum conversion possible at all times? Well, thankfully, there are several guidelines that even newbies can follow to make sure that your landing pages deliver results!

Almost every internet marketer knows how crucial a landing page is. A good landing page can help you sell your products and build your list, among other things. As such, it can help you grow your business from the ground up and drive you closer to success. On the other hand, a badly designed landing page can cost you your business. So, beware!

What are the characteristics of the best landing page design? Basically, all good landing pages inform the visitors of what his specific offer is, the benefits they can expect to get from it, and what they need to do to get it. To make sure you don't get stuck with a badly designed landing page, here are some characteristics of a good landing page, as the pros would have it.

A great landing page tells your visitors the details of the offer. Since your visitor clicks on your promotional creative before reaching on your page, the written copy on your landing page must match that of your ads. Make it short but interesting. List every important feature of your offer. If it satisfies the needs of your visitor, he will stay and you will probably make a conversion. If not, your visitor will surely hit the back button ñ no questions about it.

Is there a way to increase the chances that your visitors will stay longer on your landing page, and hopefully make that elusive conversion a reality? Yes, there are! Please take note of these suggestions:

* Make your landing pages attractive and professional. There's no better way to turn your visitors off than an amateurish looking page. First impression counts ñ a lot! So make sure you catch their attention early on, especially during the critical first 5 seconds. If you lose them during that time, your conversion will surely suffer. Give special attention to the overall look and feel of your landing page. Your copy, the style and size of the fonts you used, and the form length all contribute to the general appearance of your landing page.

* Keep it clean and simple. Your landing page is not the right place to display those flashy images and animations. They may only distract your visitors' attention and affect your conversion. If you opt to use graphics, do it wisely. You may include a hero shot or an image of the product cover, but not more than that.

* Use interactive elements to your advantage. Audio and video clips are becoming very popular elements of a landing page. Why not go for it?

* Assure your visitors that they've come to the right place. Does your headline match your ads? Make sure they do! Otherwise, your visitor may hit the back button for fear that they've somehow landed at the wrong page.

* Remove all outside links. You want your visitor to stay. You want him to take the desired action, whether it is to make a purchase or opt in to your list. So remove everything that may take him out of that page before he converts! Remove the navigation bar to your site, too. It may be tempting but you need to fight that urge. It's for your own good.

A good landing page talks about benefits. A lot of business owners write copies based on the features of their offers. This is a big mistake. You should write based on your visitors' perspectives. How will they benefit from your offer? Make sure you list the benefits they can get out of it, and you're half way near that elusive conversion! Be persuasive, but don't hard sell the offer.

An effective landing page clearly explains what needs to be done to get the offer. What do your visitors need to do to get hold of your offer? Make sure your call to action is very prominent on your landing page. If you want them to make a purchase, put a big 'Buy Now' button above the virtual fold. If you want to get their contact details in exchange for a freebie, put your sign up box where they won't miss it. Make it super easy for them to take the desired action.

So, you see, it's not that hard to put up the best landing page design to help you boost your business. It's just a matter of following these suggestions and some other tips and strategies that you can find all over the net.